Sports Sponsorship – Statistics & Facts

The revenue of the North American sports sponsorship market was estimated at approximately 17.17 billion U.S. dollars in 2018 and is expected to grow to over 20 billion U.S. dollars by 2022. This figure in 2018 accounts for around 70 percent of the total sponsorship market, which also includes sponsorship in entertainment, causes, the arts, festivals, fairs and annual events, as well as sponsorship for associations and membership organizations.


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